Can you put it out at the curbside or do you need to take it somewhere else?
I'm currently loving Waste Management's new Recycle Often. Recycle Right campaign. Their clever graphics get straight to the point and are easy to understand.
Having worked on waste management projects in three countries and a number of different locales, its clear that not all messages work the same in all locations.
In North America, a lot of focus is spent on making recycling 'easy' and 'accessible' compared to Indonesia or the Philippines where the focus is on secondary income but the end goal is still the same. Less waste to landfill (or other disposal means) more raw materials recovered = less energy used.
I just wish recycling was really this simple.
So what motivates you to recycle? I'd love to know what messages work (or how I can convice the men in my life that recycle is worth their time!)